BSc in Business Administration with Marketing

The BSc in Business Administration with Marketing at EUB offers you a unique and globally competitive academic experience. This prestigious University of London degree, academically directed by Royal Holloway, ensures you meet high international standards. Delivered entirely in English at EUB’s City Campus in the heart of Bahrain’s capital, the programme provides a multicultural learning environment that reflects the global nature of modern business. What sets this programme apart is its strong focus on preparing you for the fast-paced and ever-evolving marketing industry. The curriculum covers essential areas like digital marketing, consumer behaviour, brand management, and international marketing strategies, equipping you with the skills needed to thrive in a global marketplace. With a balance of academic rigor and practical relevance, the programme gives you opportunities to engage with industry leaders through internships, workshops, and real-world projects, ensuring you are well-prepared for your marketing career.

The BSc in Business Administration with Marketing at EUB stands out from other programmes in Bahrain due to its internationally recognised University of London degree, academically directed by Royal Holloway, ensuring it aligns with global standards. This specialised programme delves into advanced marketing concepts, such as digital marketing, brand management, and consumer psychology, giving you a deeper understanding of the marketing industry than many general business programmes. Taught exclusively in English, the programme highlights the global nature of modern marketing, ensuring you’re ready to compete in international markets. EUB’s focus on practical learning, including internships, industry projects, and exposure to leading marketing professionals, provides you with hands-on experience that many other local programmes don’t offer. Additionally, the multicultural environment at EUB’s City Campus enriches your educational experience, offering a unique and globally relevant perspective on marketing.

Graduates of the Marketing version of the Business Administration programme at EUB are well-prepared for various careers in marketing and business sectors, thanks to a curriculum that meets both local and international employer demands. You’ll earn a globally recognised University of London degree, taught in English, designed to equip you with essential skills like strategic thinking, digital marketing expertise, and creative problem-solving. Along with practical experience gained through internships and industry projects, you’ll be positioned for strong career opportunities. Potential career paths include roles such as Digital Marketing Manager, Brand Manager, Marketing Research Analyst, Social Media Manager, Advertising Executive, Product Manager, and Marketing Strategist. These roles reflect the programme’s emphasis on providing real-world skills and broad employability within the marketing industry.

Yes. As a student in the Marketing version of the Business Administration programme at EUB, you’ll have access to a wide range of internship and work placement opportunities. The university is committed to providing you with real-world marketing experience through partnerships with both local and international employers. You can take part in summer placements, remote internships, and marketing-focused industry projects that enhance your practical knowledge and professional skills. EUB’s Strategic Plan also supports placements with leading companies, offering you exposure to both local and global marketing practices. The university will assist you in securing these opportunities, helping you connect with employers and apply the skills you’ve learned in real-world marketing environments—boosting your career readiness and employability.

The BSc Business Administration (Marketing) programme at EUB is designed to provide extensive practical experience to prepare you for successful careers in the marketing field. Throughout the programme, you will engage in individual and group projects that focus on real-world marketing challenges, with guidance from experienced commercial and industrial mentors. The curriculum includes opportunities for summer placements with both local and international companies, allowing you to gain hands-on exposure to marketing strategies, consumer trends, and branding initiatives. In addition, you will benefit from guest lectures by industry professionals, workshops, and participation in debates on the latest marketing trends and strategies. With a strong emphasis on experiential learning, EUB ensures you not only gain academic knowledge but also develop the practical skills necessary to excel in today’s competitive marketing industry.