BSc in Business Administration with Marketing
22/06/2024 2025-06-29 9:56BSc in Business Administration with Marketing
Bachelor of Science
Business Administration
with Marketing
Bachelor of Science
Business Administration
with Marketing
The Marketing Pathway offers a specialised education in understanding consumer behaviour and developing effective marketing strategies in a dynamic marketplace. Students gain expertise in market research, brand management, and digital marketing. Taught by EUB academics within the College of Business, the programme integrates cutting-edge research from Royal Holloway, a leading UK university, ensuring a data-driven and innovative approach to marketing practices. This research-driven education empowers students with the skills to excel in the competitive marketing landscape, cultivating strong analytical, creative, and communication abilities. Graduates are well-prepared for careers in brand management, advertising, digital marketing, and market research, with opportunities for advanced studies in marketing and related fields.
Course
Structure
Year 1 (Level 5) - International Foundation Programme
Code | Module | Credits | Term |
---|---|---|---|
FP0001 | Mathematics and Statistics | 15 | Full year (Autumn and Spring terms) |
FP0002 | Economics | 15 | Full year (Autumn and Spring terms) |
FP0009 | Law | 15 | Full year (Autumn and Spring terms) |
FP0010 | Business and Management | 15 | Full year (Autumn and Spring terms) |
AR0001 | Arabic Language | 10 | Spring |
HIS0001 | Bahrain History | 10 | Autumn |
HR0003 | Human rights | 10 | Autumn |
ENG101 | Academic English 1 | 15 | Autumn |
ENG102 | Academic English 2 | 15 | Spring |
Year 2 (Level 6) - Undergraduate
Code | Module | Credits | Term |
---|---|---|---|
BA1510 | Foundations of quantitative methods for sustainable organisations | 30 | Full year (Autumn and Spring terms) |
BA1520 | Interpreting management, market and consumption | 30 | Full year (Autumn and Spring terms) |
BA1530 | Information systems and organisation studies | 30 | Full year (Autumn and Spring terms) |
BA1540 | International business and accounting | 30 | Full year (Autumn and Spring terms) |
Year 3 (Level 7) - Undergraduate
Code | Module | Credits | Term |
---|---|---|---|
BA2510 | Employability and human resource management | 30 | Full year (Autumn and Spring terms) |
BA2520 | Strategic management and accounting | 30 | Full year (Autumn and Spring terms) |
BA2530 | Operations management and marketing strategy | 30 | Full year (Autumn and Spring terms) |
BA2550 | Marketing research and digital marketing | 30 | Full year (Autumn and Spring terms) |
Year 4 (Level 8) - Undergraduate
Code | Module | Credits | Term |
---|---|---|---|
BA3510 | Integrating management: business, leadership and innovation | 30 | Full year (Autumn and Spring terms) |
BA3520 | Consumer behaviour and global marketing | 30 | Full year (Autumn and Spring terms) |
BA3530 | Brands, branding and advertising | 30 | Full year (Autumn and Spring terms) |
BA3540 | International human resource management | 30 | Full year (Autumn and Spring terms) |
Programme
Highlights
Duration
IFP: The duration of study is 4 years with a foundation year.
Direct Entry: The duration is 3 years for students who have completed A Levels or the InternationalBaccalaureate (IB).
Scholarships and Incentives
We offer a variety of partial scholarships to acknowledge and support students in different areas:
- Academic Distinction Scholarship 25%
This scholarship will be awarded to students with a GPA of 85% or higher.
- Athlete Scholarship 15%
- E-Sport Scholarship 15%
- Siblings Scholarship 15%
- Early Admissions Scholarship 10%
Students may be eligible to receive more than one scholarship. However, scholarships are capped at a maximum of 30% in total per student.
Click here for Scholarships, Bursaries and Incentives.
Potential Career
Marketing
- Marketing Executive
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Content Marketing Manager
- Product Manager
- Social Media Manager
- Public Relations Specialist
- Marketing Analytics Specialist
Entry Requirements
Admission to the programme requires a minimum average of 75% in the General Secondary Education Certificate (Years 10-12) or equivalent. Applicants must also demonstrate English language proficiency through an APTIS score of at least 140, IELTS (5.5), Duolingo (95), TOEFL (75), or Oxford (111).
For a comprehensive understanding of all entry requirements and to ensure you have all the necessary information for your application, visit our General Entry Requirements page.
Frequently
Asked
Questions
What is special about the with Marketing Programme?
The BSc in Business Administration with Marketing at EUB offers you a unique and globally competitive academic experience. This prestigious University of London degree, academically directed by Royal Holloway, ensures you meet high international standards. Delivered entirely in English at EUB’s City Campus in the heart of Bahrain’s capital, the programme provides a multicultural learning environment that reflects the global nature of modern business. What sets this programme apart is its strong focus on preparing you for the fast-paced and ever-evolving marketing industry. The curriculum covers essential areas like digital marketing, consumer behaviour, brand management, and international marketing strategies, equipping you with the skills needed to thrive in a global marketplace. With a balance of academic rigor and practical relevance, the programme gives you opportunities to engage with industry leaders through internships, workshops, and real-world projects, ensuring you are well-prepared for your marketing career.
How does the Marketing programme differ from other programmes available in Bahrain?
The BSc in Business Administration with Marketing at EUB stands out from other programmes in Bahrain due to its internationally recognised University of London degree, academically directed by Royal Holloway, ensuring it aligns with global standards. This specialised programme delves into advanced marketing concepts, such as digital marketing, brand management, and consumer psychology, giving you a deeper understanding of the marketing industry than many general business programmes. Taught exclusively in English, the programme highlights the global nature of modern marketing, ensuring you’re ready to compete in international markets. EUB’s focus on practical learning, including internships, industry projects, and exposure to leading marketing professionals, provides you with hands-on experience that many other local programmes don’t offer. Additionally, the multicultural environment at EUB’s City Campus enriches your educational experience, offering a unique and globally relevant perspective on marketing.
Give me some examples of career paths for graduates of the Marketing version of the Business Administration programme.
Graduates of the Marketing version of the Business Administration programme at EUB are well-prepared for various careers in marketing and business sectors, thanks to a curriculum that meets both local and international employer demands. You’ll earn a globally recognised University of London degree, taught in English, designed to equip you with essential skills like strategic thinking, digital marketing expertise, and creative problem-solving. Along with practical experience gained through internships and industry projects, you’ll be positioned for strong career opportunities. Potential career paths include roles such as Digital Marketing Manager, Brand Manager, Marketing Research Analyst, Social Media Manager, Advertising Executive, Product Manager, and Marketing Strategist. These roles reflect the programme’s emphasis on providing real-world skills and broad employability within the marketing industry.
Are there opportunities for internships or work placements during the Marketing version of the Business Administration programme?
Yes. As a student in the Marketing version of the Business Administration programme at EUB, you’ll have access to a wide range of internship and work placement opportunities. The university is committed to providing you with real-world marketing experience through partnerships with both local and international employers. You can take part in summer placements, remote internships, and marketing-focused industry projects that enhance your practical knowledge and professional skills. EUB’s Strategic Plan also supports placements with leading companies, offering you exposure to both local and global marketing practices. The university will assist you in securing these opportunities, helping you connect with employers and apply the skills you’ve learned in real-world marketing environments—boosting your career readiness and employability.
What kind of practical experience is incorporated into the BSc Business Administration (Marketing) programme?
The BSc Business Administration (Marketing) programme at EUB is designed to provide extensive practical experience to prepare you for successful careers in the marketing field. Throughout the programme, you will engage in individual and group projects that focus on real-world marketing challenges, with guidance from experienced commercial and industrial mentors. The curriculum includes opportunities for summer placements with both local and international companies, allowing you to gain hands-on exposure to marketing strategies, consumer trends, and branding initiatives. In addition, you will benefit from guest lectures by industry professionals, workshops, and participation in debates on the latest marketing trends and strategies. With a strong emphasis on experiential learning, EUB ensures you not only gain academic knowledge but also develop the practical skills necessary to excel in today’s competitive marketing industry.
Admission Process
Every stage of our admissions process is aimed at identifying the aspects of your academic trajectory and personal ambitions
Online Application
Offer Letter
Submit Documents
Payment
Welcome to EUB
Are you ready to enroll?
We look forward to having you continue your journey with us.