The General Business Pathway provides a broad-based education in key management disciplines, fostering analytical, leadership, and decision-making skills. Led by EUB academics within the College of Business, the programme builds on original research in international business conducted at Royal Holloway, one of the UK’s leading universities. This research-driven approach enhances teaching, ensuring a comprehensive understanding of global business challenges. Graduates gain expertise for corporate roles or entrepreneurship, with future opportunities for advanced studies.
| Code | Module | Credits | Term |
|---|---|---|---|
| FP0001 | Mathematics and Statistics | 15 | Full year (Autumn and Spring terms) |
| FP0002 | Economics | 15 | Full year (Autumn and Spring terms) |
| FP0009 | Law | 15 | Full year (Autumn and Spring terms) |
| FP0010 | Business and Management | 15 | Full year (Autumn and Spring terms) |
| AR0001 | Arabic Language | 10 | Spring |
| HIS0001 | Bahrain History | 10 | Autumn |
| HR0003 | Human rights | 10 | Autumn |
| ENG101 | Academic English 1 | 15 | Autumn |
| ENG102 | Academic English 2 | 15 | Spring |
| Code | Module | Credits | Term |
|---|---|---|---|
| BA1510 | Foundations of quantitative methods for sustainable organisations | 30 | Full year (Autumn and Spring terms) |
| BA1520 | Interpreting management, market and consumption | 30 | Full year (Autumn and Spring terms) |
| BA1530 | Information systems and organisation studies | 30 | Full year (Autumn and Spring terms) |
| BA1540 | International business and accounting | 30 | Full year (Autumn and Spring terms) |
| Code | Module | Credits | Term |
|---|---|---|---|
| BA2510 | Employability and human resource management | 30 | Full year (Autumn and Spring terms) |
| BA2520 | Strategic management and accounting | 30 | Full year (Autumn and Spring terms) |
| BA2530 | Operations management and marketing strategy | 30 | Full year (Autumn and Spring terms) |
| BA2550 | Marketing research and digital marketing | 30 | Full year (Autumn and Spring terms) |
| Code | Module | Credits | Term |
|---|---|---|---|
| BA3510 | Integrating management: business, leadership and innovation | 30 | Full year (Autumn and Spring terms) |
| BA3520 | Consumer behaviour and global marketing | 30 | Full year (Autumn and Spring terms) |
| BA3530 | Brands, branding and advertising | 30 | Full year (Autumn and Spring terms) |
| BA3550 | The individual at work and globalisation | 30 | Full year (Autumn and Spring terms) |
IFP: The duration of study is 4 years with a foundation year.
Direct Entry: The duration is 3 years for students who have completed A Levels or the InternationalBaccalaureate (IB).
EUB has a range of fees charged based on the services requested, including application, registration, and tuition. Flexible payment plans are available. For full details, please visit our Fees page.
We also offer a range of scholarships and incentives to support students:
* Elite Scholarship (up to 100%) – Merit-based award for outstanding academic achievement and potential
* Academic Distinction Scholarship (25%) – For strong academic performance
* Athlete Scholarship (15%) – For students with recognised sporting achievements
* E-Sports Scholarship (15%) – For competitive gaming participation
Incentives:
*Early Admission – 50% (application & registration fees)
* Sibling – 15% (tuition fees)
* Full Payment – 5% (tuition fees)
Students may be eligible for multiple awards, subject to applicable terms and conditions. Click here for more information about Scholarships, Bursaries and Incentives.
International Business
Human Resource Management (HRM)
Marketing
Admission to the programme requires a minimum average of 75% in the General Secondary Education Certificate (Years 10-12) or equivalent. Applicants must also demonstrate English language proficiency through an APTIS score of at least 140, IELTS (5.5), Duolingo (95), TOEFL (75), or Oxford (111).
For a comprehensive understanding of all entry requirements and to ensure you have all the necessary information for your application, visit our General Entry Requirements page.
Studying Business Administration at EUB has been a game-changer for me. The programme is delivered by experienced faculty and awarded by the University of London, so I know I’m receiving a world-class education right here in Bahrain.
Studying Business Administration at EUB has been a game-changer for me. The programme is delivered by experienced faculty and awarded by the University of London, so I know I’m receiving a world-class education right here in Bahrain. We regularly work on real-life business scenarios, and the teaching style is highly practical and engaging. Campus life is equally rewarding; student clubs and business-related competitions like the INJAZ-Company Programme have helped me grow beyond academics. If you’re an ambitious learner who wants an internationally recognised degree while staying close to home, EUB is the perfect fit.
Our Business Administration (General) programme offers a distinctive educational experience with a globally recognised University of London degree, academically directed by Royal Holloway, ensuring the highest international standards and quality. Taught exclusively in English at our Bahrain campus, this programme enhances your employability both nationally and internationally. You’ll also have access to valuable internship opportunities that will allow you to gain real-world business experience, develop professional skills, and build a strong network—further boosting your career prospects.
The BSc in Business Administration (General) at EUB stands out because it offers a globally recognised University of London degree, academically directed by Royal Holloway, ensuring alignment with international standards. The programme is taught exclusively in English, which enhances your employability both nationally and internationally. EUB focuses on equipping you with real-world skills and practical knowledge through vocational work experience and partnerships with local industry. Smaller class sizes and a personalised learning environment at EUB’s City Campus provide a unique educational experience, distinguishing it from larger programmes at other institutions in Bahrain.
The BSc in Business Administration (General) programme EUB equips you with a broad business foundation, opening doors to a wide range of career paths. You could pursue management roles, marketing and sales positions, human resources, finance, or entrepreneurship. Graduates are also well-prepared for consultancy roles or opportunities in multinational companies and global trade. The programme’s international focus and emphasis on real-world skills, combined with vocational work experience, help ensure that you are equipped for success in both local and international job markets. With these skills, you’ll be prepared to take on various professional challenges and progress in your chosen career.
Yes. During your BSc Business Administration (General) programme at EUB, you’ll have numerous opportunities for internships and work placements. The university is committed to providing you with real-world skills through partnerships with local and international employers. You can take advantage of summer placements, remote internships, and industry-specific projects that will enhance your practical knowledge. EUB’s Strategic Plan focuses on offering both local and European industry placements, ensuring you gain valuable global experience. We will support you in securing these opportunities, helping you connect with employers and apply your learning in real-world settings. This hands-on experience will significantly boost your employability.
The BSc Business Administration (General) programme at EUB offers extensive practical experience to help you develop real-world skills. You’ll work on industry-related individual and group projects, tackling actual business challenges. The programme also provides access to commercial and industrial mentors who offer invaluable guidance. EUB facilitates summer work placements with both local and international employers, giving you hands-on experience in real business environments. Additionally, you’ll attend guest lectures from industry professionals and engage in debates on current business topics. With a strong focus on experiential learning, the university will support you in securing internships and practical opportunities, ensuring your education aligns with industry demands.
Every stage of our admissions process is aimed at identifying the aspects of your academic trajectory and personal ambitions
We look forward to having you continue your journey with us.
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